what is seo ?
The practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.
SEO (Search Engine Optimization) is the practice of optimizing a website or web page to improve its visibility in search engine results, with the goal of attracting more organic (non-paid) traffic. The better a website’s SEO, the higher it can rank on search engines like Google, Bing, or Yahoo when users search for relevant keywords or phrases. audience.Search engines help people find what they’re looking for online. Whether researching a product.
Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.
Key Aspects of SEO:
On-Page SEO:
- Keywords: Researching and incorporating relevant keywords that users are likely to search for.
- Content Optimization: Ensuring that the content is informative, valuable, and properly structured (using headers, bullet points, etc.).
- Meta Tags: Optimizing title tags, meta descriptions, and other HTML tags to improve how search engines interpret the page.
- URL Structure: Making URLs clean, readable, and keyword-rich.
- Internal Linking: Strategically linking to other pages within the site to help users and search engines navigate.
Off-Page SEO:
- Backlinks: Acquiring high-quality links from other websites, signaling trust and authority to search engines.
- Social Signals: Engagement on social media platforms that can contribute to visibility, though indirectly.
- Domain Authority: Building the overall reputation of the domain through a combination of backlinks and content authority.
Technical SEO:
- Site Speed: Ensuring fast load times for a better user experience and higher ranking.
- Mobile Friendliness: Optimizing for mobile devices, as search engines prioritize mobile-friendly sites.
- Crawlability: Making sure search engine bots can easily access and index the website.
- Structured Data (Schema): Using structured data to help search engines better understand content (for features like rich snippets).
Local SEO:
- Google My Business: Optimizing for local searches by having an updated and verified Google My Business profile.
- Local Listings: Ensuring consistency of name, address, and phone number (NAP) across online directories.
User Experience (UX):
- Bounce Rate: Reducing the percentage of visitors who leave the site after viewing only one page.
- Dwell Time: Increasing the time users spend on a website by offering engaging content.
- Site Navigation: Improving ease of use and navigation to boost user satisfaction.
Why SEO focuses on Google
To many people, the term “search engine” is synonymous with Google, which has about 83% of the global search engine market. Because Google is the dominant search engine, what is seo SEO typically revolves around what works best for Google. It’s useful to have a clear understanding of how Google works and why.
What Google wants
Google is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible.
The 2 core elements of the search experience are the search term (the user input) and the search results (the output).
Let’s say you search “Mailchimp guides and tutorials.” This is a clear, unambiguous search. Google understands what you’re asking for, and it delivers a useful page as the top organic result
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How Google makes money
what is seo ?
Google profits from people trusting and valuing its search service. It achieves this by delivering useful search results.
what is seo
Google also provides businesses with the opportunity to pay for an advertorial placement at the top of search result pages. The word “Ad” indicates these listings. Google makes money when searchers click on these pay-per-click (PPC) advertisements, which you purchase through Google Ads. You’ll see these ads on more generic queries in particular.
Other than the small label, these search results look almost indistinguishable from other search results. Of course, this is intentional, as lots of users click on these results without realizing that they’re ads.
The anatomy of search results
The volume of ads on a SERP depends on what users have searched. If you were to search the word “shoes,” for example, you’d likely find a substantial number of the top results are ads. In fact, you’ll probably have to scroll down the page to find the first organic result.
A query like this usually generates so many ads because there’s a strong chance that the searcher is looking to buy shoes online, and there are lots of shoe companies willing to pay for a feature in the AdWords results for this query.
SEO (Search Engine Optimization) is the practice of optimizing a website or web page to improve its visibility in search engine results, with the goal of attracting more organic (non-paid) traffic. The better a website’s SEO, the higher it can rank on search engines like Google, Bing, or Yahoo when users search for relevant keywords or phrases.